Facebook is one of the most powerful platforms to market, build, and brand your business to create a following that will be there for years to come.
One of the most underutilized components of Facebook is the personal Facebook profile.
And there's a lot of reasons for this.
The main one being that people are generally not interested in sharing their business stuff with their personal friends and their personal life with their business friends.
But the way we buy as human beings is by purchasing from people, not companies.
In order for people to know you, like you and trust you, they have to be able to get to know you. They want to know:
- Who you are
- How you spend your free time
- What things you're interested in
- What you want to do in business projects
- Challenges you are having and the solutions to those problems
- Concepts that you are working on
- Tools that you have recently discovered
- Resources that you are finding useful
All shared through your personal profile.
And not everyone will stay friends with you, as you promote your business. What you will find is that your friend list will increase as more of your followers find you.
These are people who are actually going to invest with you are going to be looking for how to connect with you
They are going to be asking themselves “Is this person someone I like? Do I relate to them?”
One of the biggest things that we've seen growing our own business is that leveraging your personal Facebook profile for business is one of the fastest paths to cash.
Now the easiest strategy to actually make this happen is going into groups, commenting, sharing, and adding value. When people see that you're adding value they will go to your profile.
If you have a profile that pops and that attracts them and shows them what your brand is and who you are, then they're willing to opt-in, register and purchase from you as a direct result of the engagement and content that you've been putting out into the world.
So one of the things that you can do is search for people asking for help in Facebook groups related to your topic and just answer, give full out and don't hold anything back.
If you have any questions about using your Facebook profile for business go ahead and comment below.
Hawk Mikado is the Publisher of Funnel Magazine. The Funnel Genius, Hawk Mikado is the leading expert in Funnels and Live Launches. He’s the Creator a powerful process to launch your new solution in as little as 30 days Hawk is an entrepreneur, world traveler, adventurer, family man, who has fun every day and truly loves innovative marketing. He has a passion for working with leaders ready to step into the spotlight, gain freedom, and build their community. He enjoys spending time with the love of his life, Kate, traveling the world and going to Disney, Club 33, and Resorts. He has a very giving heart, dedicating his time to helping leaders succeed.