Steve Jobs, Warren Buffet & Ray Higdon, all have one “in plain sight” secret to success.
They’ve come to understand the transformative power of presentations.
Yes, it’s true - one great presentation can change your entire network marketing business.
Typically, when talking about presentations, most people think public speaking. Presentations aren’t always given from the stage. You can call upon presentations online in video sales letters, on FB live and Periscope and even one-on-one.
But exactly what makes a powerfully persuasive presentation?
1. Start backwards
– When it comes to putting together presentations that convert, most people start with the first thing they are going to say or with the opening slide. This can work against you – BIG time.
You want to think about the action you want your audience or listeners to take after watching your presentation. It could be enrolling, opting in to your list or even scheduling an appointment.
When you reverse engineer what you want to have happen, then everything in your presentation can work in alignment, towards this goal, instantly making you more persuasive.
2. Make an irresistible offer
– Every great presentation should challenge the audience to actually do something. There’s a saying, “Without action, words are meaningless.”
When it comes to presentations, this is especially true. You should call your audience to take action on what you’ve presented them. This is a lot easier when you have something irresistible to offer them.
When presenting your irresistible offer keep in mind speaking the benefits that excite the audience. Instead of saying that you have a 379 page workbook or 23 hours of video, consider saying you have a Wealth & Freedom Action Guide or the Rapid Results Growth Video Series.
Which would you rather have?
3. Stories sell and facts tell
– You’ve likely sat through a boring presentation or been “power pointed” to death at least once in your lifetime. Don’t be that guy.
Instead, engage your audience by telling stories of success. First, start by showing them how you’ve turned things around in your life. Be sure to reveal the struggle and the turning point or secret discovery that made all the difference. Remember everyone loves an underdog.
Finally, be sure to share success stories of others. No one likes to hear someone brag about themselves so be sure to keep ‘em excited by talking about people you’ve helped or others that share a story, similar to yours.
What’s really working nowadays, are case studies delivering true value such as how-to, step-by-step information, lifestyle transformation and relevant statistics.
BONUS Tip: Watch a great Hollywood movie such as Harry Potter, Star Wars or Lord of the Rings for a winning structure of how to tell your story.
When it comes to having your own profitable presentations, be sure to follow these three powerful strategies.
You’ll never look at presentations the same.
Sought after by the biggest names in the business to monetize their message, mission or movement, business builder, and marketing expert Dustin Mathews is THE mentor and coach to the stars. Dustin is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, who’s chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness. Dustin is the author of many bestselling books and has shared the stage with athletes, business celebrities, and titans of business. His latest book the NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars (Entrepreneur Press) is a best seller. Known for creating marketplace frenzies that drive people to buy products en masse, Dustin’s companies and private clients have been featured by Forbes, Entrepreneur, Wall Street Journal, USA Today and INC Magazine. Having marketed and filled over 3,000 events AND leading 10 online product launches, Dustin has generated over $43 million dollars in sales. In his most recent research, Dustin codified a process for creating and selling products and services – Irresistible Offer Architecture® which recently received recognition by the United States Patent and Trademark Office. His current innovation, Brand Response®, leverages the fusion of branding, PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide.