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    Leadership | 4 min read

    Entrepreneurship: Where to Start?

    Building a business from scratch is not easy, especially if you're starting out in the world of entrepreneurship, but no matter the challenges are ahead of you, it's not an impossible task to achieve. Each year is full of opportunities if you know where to look, so don’t lose hope. And it doesn’t matter when (mid-year, end of the year or even the beginning of the year), if you want to start building your business, just ask yourself, where should I begin?

    Starting From Scratch


    If you are an entrepreneur and want to start a business or project from scratch, you need to consider this:

    Focus On Opportunities, Not Ideas.

    The main challenge to think of is the planning phase. Ask yourself, “what do I have to offer the world?” Since ideas come and go and even an idea may not always mean an opportunity, it’s always a good idea to explore your market and see the different problems that people have. This way you will know if you have the solution that people need. The principle of every company is to offer solutions to the problems of society.

    Discover And Polish Your Skills

    Before you can offer solutions to others, you need to learn to recognize what you know and what you can do to achieve it. Good entrepreneurs need to know themselves in all aspects -- discover their best and worst skills, focus on what they can do best and work on their failures. Once you know your skills, it will be easier for you to offer solutions that align with what you do best.

     

    Analyze Market Size

    Once you have identified a problem, it is time to see if there is a market for it and what condition it is in. This is important because in this step you will be able to see if your business idea is something profitable. Would it provide you with an opportunity for economic stability and growth or not?

    A market with many companies in it doesn't have to be a reason to discourage you; on the contrary, it proves that other companies are doing something right to succeed in that niche.

     

    Create Your Personal Image

    It's 2019 and the online world is full of competitors -- even recognizable well-known brands and businesses. So you might be wondering what can you do to be recognized? Well, you can start by creating and publicizing a personal image for yourself and/or for your company. Some of the ways could be to create a website, open profiles on different social networks (identify those that best fit what you and your company can offer), and include a uniform image (a consistent image that displays on your platforms) so that you’re easily recognized by your audience.

    Develop A Digital Marketing Strategy and SEO

    For your business to be as successful as you want it to be, you need to create a very good digital marketing strategy. Apart from utilizing social media and building brand awareness, you can even use SEO to get good positioning in search engines. It’s necessary that your website has the highest possible traffic and is attractive enough to transform your visitors into potential customers and then final customers.

     

    With these tips, it will be much easier for you to start any business project as an entrepreneur at any time of the year. Just like success doesn’t happen overnight, same goes with building your business or company. It’s necessary to have patience, constancy, and perseverance to achieve success in the business world.

     

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    Leadership

    Ires Alliston

    Ires Alliston is an award-winning business professional, and the Global Branding Coach and Mentor for highly motivated speakers, visionary experts, and entrepreneurs who are ready to unlock their genius, launch their business and accelerate their personal brand. She’s been featured on Speakers Magazine and also created signature programs like “Fast Track Your Brand,” “Global Branding for Bosses Academy” and “Branding in Minutes.” She helps clients and students get featured on affiliated media sites like ABC, CBS, NBC, Digital Journal, and Medium with articles. Many of her clients have become industry leaders and coaches due to launching their coaching and training programs. They continue to gain followers and clients. Ires is also the recipient of the “Business of the Year Award” and “Builder Award” celebrating and supporting entrepreneurs, business professionals, and community leaders and their achievements. She continues to help and inspire others worldwide to take actions on their dreams, consistently.

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