Three months of free access. Or some free offer that makes sense for your content.
Twelve months of access for the price of three months of access. If you know your site will evolve way past the content that this group has been exposed to, determine an offer that has them begin to pay for the new content.
Janice is President of Marketing with JR – Common Sense Marketing with Extraordinary Results. Janice spent years in Corporate IT interwoven with various Marketing stints. Janice brings her Fortune 50 experience to you with a focus on traditional offline marketing strategies. However, she is pretty savvy online to make sure that the online and offline strategies complement each other.