Facebook is giving its Messenger Bots a new power: “Augmented Reality”
Augmented Reality is not just for gaming. It’s the 4th wave in technology similar to all our past technologies. In fact, AR has shown the highest ROI of any technologies to date. It is a new way of communicating and engaging with your audience and if used strategically for business and marketing, it can increase sales, engagements, enhance brand value, and provide better shopping experiences along with many more benefits.
AR is providing promising results for top brands and gaining more popularity in the consumer market in 2018. Brands like Amazon, Ikea, Wayfair, ebay, Nike, Sephora and many more topmost companies have integrated AR (Augmented Reality) into their business and marketing strategies. A Deloitte survey found that almost 90 percent of companies with annual revenues of $100 million to $1 billion are already leveraging AR or VR technology.
In fact, you are currently using “Augmented Reality” in your life on daily basis, in one form or the other. For instance: Your Facebook Filter, Snapchat Lenses or Google Maps are all some form of Augmented Reality.
What exactly is Augmented Reality?
We all have heard, known or maybe experienced “Virtual Reality” by now. But many of us are still unaware of what “Augmented Reality” is and its potential.
I am sure you know about Pokemon Go released in the year 2016 or may have even played the game at some point. Many of you may be unaware of the technology used to create this game and those of you who may be aware of it, may not be aware of what exactly it is and how it works.
What is the difference between “Augmented Reality” and “Virtual Reality”?
“Augmented Reality” is a mysterious sibling of “Virtual Reality”. Unlike “Virtual Reality”, which requires you to inhabit an entirely virtual environment, “Augmented Reality” uses your existing natural environment and simply overlays virtual information on top of it. As both virtual and real worlds harmoniously coexist, users of augmented reality experience a new and improved natural world where virtual information is used as a tool to provide assistance in everyday activities.
What is Augmented Reality (AR)?
An enhanced version of reality where live direct or indirect views of physical real-world environments are augmented with superimposed computer-generated images over a user's view of the real-world, thus enhancing one’s current perception of reality.
Simple Explanation of AR
The origin of the word augmented is augment, which means to add or enhance something. In the case of Augmented Reality (also called AR), graphics, sounds, and touch feedback are added into our natural world to create an enhanced user experience.
What are the Hardware Requirements for creating “AR experiences and viewing AR Content”?
To create AR content like adding images, videos, audio, text or many other forms of content all you need is desktop and decide which platform you want to use from various easy drag and drop options available today. For more advanced AR development like games or animations you may need some programming skills. In order for you to view AR content you need is a smart phone or pads, which is available in each and every person’s pocket today. The future of AR within next five to ten years will be smart glasses and contact lenses enabling mixed reality features combining virtual and augmented reality technologies.
Source: Popular Science
Social Media Platforms and Brands have taken “Augmented Reality” to Mainstream in 2018…
Starting currently, a handful of brands will certainly be able to incorporate AR effects right into their automated messaging bots-- those automated replies you get when you engage with brands on Messenger. The brand-new AR abilities are similar to Snapchat's recently-launched "shoppable" lenses: brands and services can produce AR experiences suggested to obtain you to buy stuff. Yet in Messenger's situation, the function isn't linked to animated face filters.
So while Sephora's bot could guide a potential client to essentially try out various sorts of makeup, Nike can display how a new footwear looks from any angle, and Kia might make cars and truck appear in your driveway.
The idea, of Facebook, is to integrate these sorts of experiences right into the kinds of conversations already occurring by means of Messenger bots. However, the company won't be able to message the customer until the customer does not allow access to the camera and opt in to view the products in AR experiences. The AR feature will be available if customer has actually previously connected on Messenger with your brand or they click an ad from their News Feed.
AR features are restricted to a handful of business for now-- including Kia, Nike, Sephora, and also Asus-- but Facebook prepares to ultimately make it offered much more widely. As of now they have a waitlist open for brands who want to integrate AR into their bots starting summer; however the official date is not yet released for making it available for all brands. Source:Adage
Messenger is simply the latest system to begin trying out branded augmented reality. Instagram additionally just opened its AR effects to third-parties, and Snapchat has actually lately gone all-in on it, too.
List of how VR/AR adds value for brands and consumers
- It opens a new channel to communicate with your customers
- Your customers can now try the product even before they buy them
- Your company can take first mover’s advantage to create new strategies to acquire customers and generating sales which your competitors may not be using
- This technology can help your company build personal relationship with your audience and stay closely connected
- With the assistance of augmented reality your company can provide better customer support
- It enhances buyers shopping experiences and helps customers make better decisions
- Augmented Reality can also help customers retain and recall your brand once they engage with your products which can result in brand loyalty and increase sales
- This technology can also be useful for increasing brand awareness and creating a buzz for your products and services
- It opens a whole new world of opportunities to create new business models
- Provide more valuable content to customer and stay ahead of your competitors
- Above all it can be useful for creating your own blue ocean
Stan Chudnovsky, Facebook's Messenger head of Product, says that augmented reality is the next natural step for advertising. "If worldwide previously, brand were all into, create advertisements to get individuals to our shops,' in today's world they create ads to get individuals into the augmented reality experiences where they could engage with the product in the closest method to the physical world possible," he claims.
Virtual Reality and Augmented Reality is here to stay with us for long coming years and to take full advantage of these technologies, the key is to hire an expert and start working on integrating these technologies into business or marketing strategies to provide more value to your customers and enhance business operations. Start reading and learning about VR/AR to understand how you can incorporate these technologies to solve problems faced by your business .The future is now, if you wait for too long it will be much harder for you to get started in 2019 as its already very hard to catch up with all the advancements happening in the market in 2018. The early you start the better are the chances to sustain in the market in coming years moving forward.
Tags: Augmented Reality, Virtual Reality, Mixed Reality, Facebook Messenger, Snapchat, Instagram, AR, VR, MR, Marketing, Sales, Customer Engagements
Reekita Shah Alias Gala is a Founder of VRARE-VR/AR Ecosystem who works as a Technology Consultant and Creative Director to help businesses implement latest technologies integrating with their business goals to stay ahead of their competitors Reekita believes Augmented Reality, Virtual Reality, Mixed Reality, Extended Reality, AI, Data Science, Blockchain, 5G, Machine Learning and Robotics are the next big technological shift in marketing and the way we will do business starting from this year. She believes that if businesses don’t adapt and change now, there are chances many of them won’t exist in next 2 years as the changes are happening at such faster pace than expected and it will be difficult for businesses to transform then. She believes the “Future is Now”! Reekita has worked with many start-ups and established businesses from various industries like educational institutes, retail, beauty, health & fitness, IT consultant, Marketing agencies and many small businesses to scale their businesses. She is certified in Digital Marketing, Social Media Marketing, Graphic Designing, Video Production, Unity & Unreal Engine, Augmented & Virtual Reality App Development, Project Management Professional and Image Consultancy Reekita holds a Master of Science degree in Project Management from Northeastern University, Accredited by PMI. She persuaded two Bachelor Degree one in “Majors of Psychology” and other in “Commercial Arts & Advertising”.