Steve: Do you think that the whole pyramid has sort of kind of turned on its head? Where before you needed to have the platform, if you will to get the book deal to get sales, and then it kind of like trickled down that way. Now you actually built the audience first, and then created the book, which will then create the sales. So it's like the whole dynamic is turn. Do you believe that at this juncture you will sell more books on your own? Doing it the way that you're doing it vs. had you pursued like, a traditional New York you know, type publisher?Pat: I know that I have more control now. I'm self-publishing “Will it fly?” and it's kind of a cool experiment because, I get to put on Amazon, and sell it, and already we're still in the pre-order phase. It goes live on Monday, on February 1st. It has already cracked the top 100 of all best sellers on Amazon. At this current time, not all time but, now, and it's amazing because, I have that control. I get to guide what happens in the marketing and all that stuff, and I've built this tribe in my community and it’s amazing! They will respond to anything that I come out with, and they won't have to worry about something else, getting in the way of how I want to share that information. Obviously if I went traditional, they would have access to other distribution channels that I wouldn't have access to like, getting it into Barnes Noble very easily, you know. Self-publishing is not quite there yet, where anybody could just put a book on in Barnes & Noble. There's still some relationships that have to be started. However, if you do really well with your own audience with a platform, that you've build. You built an audience, you sell a book, it's going to you know, people are going to pay attention, and these traditional publishers are a little bit scared because, they're seeing that there's a lot of power from these people. Who have all this incredible authority with a group of people.
Steve: So, inevitably the New York publisher is going to come knocking on the door?
Pat: They already have.
Steve: They already have, So do you at some point you go, “Look, I'm going to sell 20,000 copies to my peeps, and then I'll go ahead, and turn it over, and sell the rights to it.” what's kind of going on in your mind? As far as that goes?
Pat: For this book in particular because, it's the sort of first one in my brand. That is very much how I teach, in the way I like to teach, and it's a sort of first experience people have with me, or people who get new exposure to me. It's kind of the first taste of everything I do. No, I'm not going to sell the rights to it in that way. However, now we're starting to see traditional publishers come out with these other options that are sort of more hybrid.
Steve: Dude they're just printers. I mean, when you come right down to it. They are printers with distribution. They don't do any of the marketing, right. I mean it's all on the author, or on the marketing company, or whoever it is.
Mary: They buy platforms, and marketing plans. They don't buy books. Seriously...
Pat: Yes their printers.
Steve: Alright, so willitflybook.com and as you look at the entire I mean, you've got so much more awesome teaching in there. What's someone like, the one thing people have to take away from that book, when they get done reading it?
Pat: So before you execute on that idea. The first thing you should do, if you had any sort of idea, for anything you want to start a business about. Talk to other people about it, one of the things that I did so wrong, and cost me thousands, tens of thousands of dollars was try to keep my ideas secret because, I wanted them to be this big explosion on reveal there because, I was too scared of other people who were going to potentially steal it, right, but, there are so many benefits of sharing your idea, and having and allowing other people to poke holes in it. To gauge the reaction from it, to allow them to make it even better because, you only know, what you know, and to see, and hear what it's like from the outside. What your ideas is, it can become something much, much better. You know what, for the people who are fearful of other people's stealing their ideas. You were the one that's doing it, you are going to take action on it. So many people say they're going to do stuff, and they never knew it but, because, you were here. and you're listening to the show. and you're somebody who executes. We talked about earlier, you're going to get it done. So don't worry about those who could potentially take it. Know that they're going to help you instead.
Steve: Alright, Pat Flynn awesome. Smartpassiveincome.com and the “Will it fly book” willitflybook.com, thank you my man.
Kate Mikado is the Editor In Chief of the San Diego based publication Funnel Magazine focused on the online marketing industry. This industry specific magazine focuses on strategic marketing and sales, lead generation, metrics, social media, and most importantly funnels. Through Funnel Magazine we work with experts in the industry like Russell Brunson, Caleb Maddix, Frank Kern, Lewis Howes, and many more.