Currently, it has become a priority for every business to ensure their online presence. In this competitive world, it’s not enough to have a website. You need to update Google business listings, create social media profiles on all platforms, and everything else you can do to differentiate yourself. But most important of all, your online presence is deeply impacted by the online reviews you receive from your consumers.
With all the dominance and power of significant online review websites, it is crucial and vital to understand the impact a customer’s review can make for your business. The online reviews can be a deciding factor for a potential customer. Online reviews can help potential customers find you and ultimately, choose your business.
If you wish to become a good successful entrepreneur, you will understand the following power online reviews can have for your business. It is up to you to use those reviews to your advantage.
1. Promote the Positive
Whatever you say about your business’s importance or success, the appreciation and approval of your consumer will be considered more reliable and credible. If your customers have taken out some of their precious time and made an effort to post positive reviews, you need to take it as an opportunity and use your consumer’s positive online reviews and share them across your website and social media channels.
2. A customer’s review Provides an Insight of your Business
External review sites are considered to provide authentic and trusted sources of information. More importantly, these websites provide genuine reviews on the business as a whole. If a
potential customer wants to know about the company’s product or service, along with the user experience of the customers, these review websites are the best way to go about.
If your customers have posted positive comments about the experience they got from your product or service, you can expect to see new customers being attracted towards your business.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” — Jeff Bezos
3. Reveals Your Company’s Personality
Apart from providing insights into the offerings of the company, online reviews also expose the personality of the brand and the company itself. The review of your customers can be either way; it can be a positive or a negative one. It’s up to you to use those reviews and use them in your favor to present your company’s personality.
Your effort to respond to the reviews will make much of an impact as the customer’s online review itself. Your response will show that you consider and take care of your unsatisfied customers. Your acknowledgment and appreciation to your satisfied customers and their positive reviews you will be able to express your brand personality.
“My advice is to answer every customer, in every channel, every time. This is different from how most businesses interact with customers, especially online, which is to answer some complaints, in some channels, some of the time.” — Jay Baer, founder of Convince and Convert
4. Puts you In A Strong Place Of Trust and Faith
Not all reviews of your customers will be positive. And that’s ok. You can’t satisfy all your customers. If your company’s website is filled with positive reviews and no negative ones, your potential consumers will take it as a sign of being misleading. Negative reviews are nothing to
fret over. In fact, it will show your potential customers that you aren’t hiding anything. Furthermore, it will turn your positive reviews even more sincere and honest.
“Your most unhappy customers are your greatest source of learning.” — Bill Gate