It’s not just the name of the best marketing conference of the year, it’s the key to grow your business, right?
You need traffic.
Whether offline, in person, or inline, you need to get your message in front of ideal prospects for your product or service.
You need conversion.
You need those prospects to do what you want. You need them to raise your hand, qualify themselves, and then go through a series of indoctrination steps until they buy your product or service.
Then they need to go through your customer journey / ascension ladder – so they go from one time purchasers to a life long evangelist – buying everything you offer and sharing their passion for what you do with the world.
That’s the holy grail, right?
It sounds simple enough.
Two easily understood concepts.
But it’s SO easy to get lost in the weeds.
There are dozens, if not hundreds, of “Traffic Stores” / places you can buy traffic from (and that’s all they are, really, stores to buy traffic).
There are thousands of ways to get that traffic to convert: eBooks. reports. white papers, video series, quizzes, contest, webinars, and many more.
Then here are countless ways to get all of those things done: ClickFunnels, WordPress plugins, CRM software, shopping Carts, etc.
It is SO easy to get shiny object syndrome in search for the latest easy button to help grow your business.
What’s an overwhelmed entrepreneur to do?
I am about to make your life SO much easier.
Forget about everything else.
Pick just ONE traffic source:
Get really good at that ONE traffic course (or hire a master to teach you / do it for you).
Then pick any ONE conversion method and get really good at it.
One lead magnet, one tripwire offer, one core offer, one profit maximizer.
One traffic source, ideally preferred by your target market, driving traffic to one funnel with one offer.
Nail that, and once it’s generating consistent, profitable results, then and only then are you allowed to start playing with something else.
Wash. Rinse. Repeat.
Seth is a Nationally Recognized Direct Response Marketing Expert. Seth Greene is the author of five best-selling marketing books, and his latest book, Market Domination for Podcasting hits Barnes & Noble in January. He is the only person in history that Dan Kennedy has nominated for marketer of the year three years in a row.