Marketing Your Business Using Pinterest
When it comes to marketing your business, it is pretty well known that you need to be on social media. However, the marketing and selling power of Pinterest is still lost on A LOT of business owners and entrepreneurs. Let’s take a look at who can be utilizing Pinterest for their business and why it is so important.
Why it’s Time to Stop Overlooking Pinterest for Your Business Needs
Do you have a business?
Does your business sell products or services?
Is your business a brick and mortar?
Do you have a website, blog, Etsy store, Facebook or Instagram business page?
Are you looking to gain more followers and engagement? Which, come on if you aren’t then you really need to re-write your online marketing plans.
If you answered yes to any of those questions, then you need to be on Pinterest NOW!
Why Businesses Need to Have Pinterest as Part of Their Marketing Plans
With almost 250 MILLION users and growing every day (they are in fact growing faster than Twitter and Snapchat!), Pinterest is growing in leaps and bounds!
This is huge news for marketers and businesses who want to increase their brand’s online visibility.
Pinterest has been a huge marketing tool for bloggers for years, especially since they are a search engine that focuses on recipes, crafts, makeup tutorials, hair tutorials, etc. It’s only been the past few years that marketers have realized its power for just about any type of business; online services, products, and even brick and mortar businesses.
Pinterest Statistics for Marketers
If you look at Pinterest, their statistics are pretty amazing.
- 93% of active Pinners said they use Pinterest to plan for purchases.
WOW! That is such an impressive number! Imagine if you can get your product or service in front of that audience!
It gets better!
- 5 in 10 of those active pinners MADE a purchase after seeing a promoted pin!
That means that half the people that saw someone’s promoted pin actually made a purchase from that pin! That is an outstanding ROI!
- 40% of Pinners have a household income of 100k+. This is a great number. Almost half of the pinners have a higher income to where they can actually AFFORD to make purchases.
- There are more than 14 million articles pinned on Pinterest every day!
- Pinterest is the 2nd largest driver of traffic from social media sites, next only to Facebook.
Let that sink in for a minute.
Not Just for Women
A lot of people still think of Pinterest as a woman’s platform for recipes, makeups, and fashion. This is simply not true anymore. More and more men are discovering the power of Pinterest!
“Pinterest reported a 50% increase in male users late last year, and that figure looks set to rise as more men become aware of the opportunities.”-Social Media Today
These demographics are exciting and open up loads of new opportunities for businesses to utilize Pinterest to target their audience.
Buyable Pins for In-App Purchases
Because it is such a visual platform, Pinterest is the perfect spot for buying it now options. They have integrated a “Buy Now” and “Shop the Look” option into their pins. This allows the user to click a pin within the app and buy it right there without having to jump through several hoops.
And we all know that the easier something is for our audience, the more likely they are to buy!
Too Much Potential to Wait
With Pinterest having all of this potential, growth and incredible stats for buyers and users….why wait to hop on board?
I am a wife & mother of three. I help business owners build their community of loyal fans & become authorities in their industry using social media. [image: Coffee & Grace:Social Media Consulting] Latisha Sexton Founder Coffee & Grace:Social Media Consulting